A recent CLYMBOL study found that around one quarter of food products in Europe carry health claims.
13 November 2015, Basel - Researchers from the EU-funded project CLYMBOL (“Role of health-related CLaims and sYMBOLs in consumer behaviour”) analysed how often and what type of claims and symbols were found on food package and found that one quarter (26%) of all products carried at least one claim. Most of these claims were nutrition claims (64%), followed by health claims (29%) and only 6% health-related ingredient claims.
In this study the researchers sampled and purchased over 2000 food and drink products, in order to extract and analyse all information available on their packaging. The study was performed in five European countries (DE, ES, NL, SI, UK), making it the first cross-country study analysing and comparing the status-quo of claims on food and drink products in Europe and beyond. The results inform policy makers and help monitor the use of claims across Europe.
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