STEP 1: PRODUCT EVALUATION
The Toothfriendly label may only be used on products which fulfil the certification criteria. In the case of food products, pH-telemetry testing is the only reliable method to measure the non-cariogenic and non-erosive quality of a product. If you are interested to know whether your product qualifies for the Toothfriendly label, kindly submit us the full recipe (100% ingredient breakdown) for our pre-screening. Based on your recipe, a full test (4-6 pH-curves) or a shorter follow-up test (2 pH-curves) may be necessary.
In case of non-food products, kindly submit us the specifications of your product and all relevant scientific data supporting the safety and efficacy of your product. Our Scientific Advisory Board will evaluate the data typically within 3-4 weeks.
STEP 2: CONCLUDING A LICENSE AGREEMENT
Only companies which have concluded a license agreement with Toothfriendly International or one of its national associations may use the Toothfriendly trademark. The user of the trademark will pay a license fee which may vary depending upon volumes sold and territory of sales. Members of Toothfriendly International enjoy a reduced license fee.
STEP 3: USING THE LABEL EFFICIENTLY
The Toothfriendly label is a seal of approval and a guarantee of Toothfriendly quality. By following our Graphic Guidelines, you not only you respect the label’s heritage and add to its strengths, but also maximise the benefits for your own brand.