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Masterfoodeh becomes the first Toothfriendly-approved gum manufacturer in Iran

Masterfoodeh, a company based in Tehran, Iran, has become the first in the country to be accredited by Toothfriendly International.

August 1, 2018 - Basel, Switzerland

Biodent spearmint smallThe company’s Biodent chewing gum range qualifies for the “Toothfriendly” label as it demonstrably causes neither caries nor erosion. The product was tested at the Dental Institute of Zurich University in Switzerland and has the relevant expert’s statements affirming that it is safe for teeth.

The test that Toothfriendly International is referring to is the intraoral plaque-pH telemetry method used to measure the dental properties of foods and food ingredients. The test is routinely conducted by a handful of University dental faculties worldwide. It is also recognized by the EFSA and the US FDA for identifying foods and food ingredients that are non-cariogenic and non-erosive.

Dr. Albert Bär, Executive Director of Toothfriendly International, congratulated Masterfoodeh on being the first Iranian confectionery manufacturer with Toothfriendly credentials. “Masterfoodeh is committed to oral health promotion and achieving new standards with its Toothfriendly-approved Biodent products. We are excited to see the pace of development of the sugar-free market in Iran and the innovation that Masterfoodeh is doing.”

Dr. Bär also took part in a launch ceremony organized by Masterfoodeh in Tehran, Iran, during 1.-2. August 2018.

Toothfriendly ceremony Iran