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Kids toothpaste gets certified

Two new toothpaste products have been granted the "Toothfriendly recommended" -seal.

EdelWhite Kids

The Swiss-based oral care specialist Scanderra has revamped its Edel+White children's toothpaste line to fulfil the Toothfriendly criteria. Available in seven flavours, Scanderra's Edel+White kids toothpaste comes in a 7 x 9.4 ml set to create an element of variety and fun to the sometimes stressful event of brushing one's kids teeth.

Paul dent pinkMeanwhile in Asia, a new Toothfriendly-endorsed range of premium kids toothpastes and toothbrushes has been introduced for the rapidly expanding Chinese oral care market. The line named Paul-Dent debuted in Spring 2017 and includes four toothpaste flavours - strawberry, tutti frutti, prune and banana - sold in 50 ml tubes.

Oral care companies wishing to display the Toothfriendly endorsement on their product labels need to comply with provisions that have been laid down by Toothfriendly International.