scientifically tested toothfreindly

WE MOTIVATE THE INDUSTRY TO COME UP WITH PRODUCTS THAT
ENABLE PEOPLE TO DO THE RIGHT THING.

TEST CENTERS

The “Toothfriendly" properties of foods and food ingredients are determined in standardized in vivo pH-telemetry tests conducted by accredited University test facilities. The testing is being conducted using special dental retainers equipped with electrodes to measure the acidity level of saliva. Changes in acid levels are monitored during and up to 30 minutes after consumption of the respective product.

In total, only two University institutes worldwide are equipped to perform such tests: the University Witten/Herdecke in Germany and the University of Zurich in Switzerland.

Sidebar Certification

CERTIFICATION MARK

 

The Toothfriendly label is registered as a certification mark (Nr. 1598557) in the European Union, Great Britain and Turkey. It indicates that the goods and services bearing this label comply with a given standard set out in the Regulations of Use, thus lead to higher credibility and trust among consumers.

The Toothfriendly label is registered as a certification mark ("Garantiemarke") also in Switzerland. In other countries, the Toothfriendly label is registered as trademark and may be used as a quality seal.

HEALTH CLAIMS

The EU Regulation on Nutrition and Health Claims made on foods was adopted in December 2006. For the first time, the EU Member States have harmonised rules for the use of food-related health claims.

According to the Health Claim Regulation, all health claims that are not specifically permitted or are still under evaluation, must disappear from the food labels by December 2012. However, products bearing trademarks (such as "Toothfriendly") or brand names exisiting before 1 January 2005 may continue being marketed until 19 January 2022 after which the provisions of the new Regulation apply.

Starting from 20 January 2022, all products that carry the Toothfriendly label sold in the EU should be accompanied with an authorized health claim. An example of such a claim is "Consumption of foods containing sorbitol instead of sugar contributes to the maintenance of tooth mineralization." The authorized claim should be made next to the Toothfriendly label, ideally in the same field of vision. The Toothfriendly label and authorized health claim may also be placed on different sides of the package if they are linked together with an asterisk (*). However, the consumer shall be able to easily and readily link them together.