scientifically tested toothfreindly

WE MOTIVATE THE INDUSTRY TO COME UP WITH PRODUCTS THAT
ENABLE PEOPLE TO DO THE RIGHT THING.

CERTIFICATION PROCEDURE

STEP 1: PRODUCT EVALUATION

The Toothfriendly label may only be used on products which fulfil the certification criteria. In the case of food products, pH-telemetry testing is the only reliable method to measure the non-cariogenic and non-erosive quality of a product. If you are interested to know whether your product qualifies for the Toothfriendly label, kindly submit us the full recipe (100% ingredient breakdown) for our pre-screening. 

In case of non-food products, kindly submit us the specifications of your product and all relevant scientific data supporting the safety and efficacy of your product. Our Scientific Advisory Board will evaluate the data typically within 3-4 weeks.

STEP 2: APPROVAL

Only companies which have the explicit permission of Toothfriendly International or one of its national associations may use the Toothfriendly trademark. The user will pay an annual fee for the trademark use.

STEP 3: USING THE LABEL EFFICIENTLY

The Toothfriendly label is a seal of approval and a guarantee of Toothfriendly quality. By using the label prominently in your communication, you not only you respect the label’s heritage and add to its strengths, but also maximise the benefits for your own brand.

Advertisement samples Toothfriendly

Sidebar Certification

CERTIFICATION MARK

 

The Toothfriendly label is registered as a certification mark (Nr. 1598557) in the European Union, Great Britain and Turkey. It indicates that the goods and services bearing this label comply with a given standard set out in the Regulations of Use, thus lead to higher credibility and trust among consumers.

The Toothfriendly label is registered as a certification mark ("Garantiemarke") also in Switzerland. In other countries, the Toothfriendly label is registered as trademark and may be used as a quality seal.

HEALTH CLAIMS

The EU Regulation on Nutrition and Health Claims made on foods was adopted in December 2006. For the first time, the EU Member States have harmonised rules for the use of food-related health claims.

According to the Health Claim Regulation, all health claims that are not specifically permitted or are still under evaluation, must disappear from the food labels by December 2012. However, products bearing trademarks (such as "Toothfriendly") or brand names exisiting before 1 January 2005 may continue being marketed until 19 January 2022 after which the provisions of the new Regulation apply.

Starting from 20 January 2022, all products that carry the Toothfriendly label sold in the EU should be accompanied with an authorized health claim. An example of such a claim is "Consumption of foods containing sorbitol instead of sugar contributes to the maintenance of tooth mineralization." The authorized claim should be made next to the Toothfriendly label, ideally in the same field of vision. The Toothfriendly label and authorized health claim may also be placed on different sides of the package if they are linked together with an asterisk (*). However, the consumer shall be able to easily and readily link them together.