scientifically tested toothfreindly

WE MOTIVATE THE INDUSTRY TO COME UP WITH PRODUCTS THAT
ENABLE PEOPLE TO DO THE RIGHT THING.

CRITERIA

Mentos Black corner

FOOD PRODUCTS

Only products that are demonstrably safe for teeth may carry the Toothfriendly label. Foods, medicinal products and food ingredients can be considered safe for teeth if they are neither cariogenic nor erosive. These “Toothfriendly" properties are determined in a standardized in vivo plaque-pH telemetry test conducted by independent University Dental Institutes. Toothfriendly products may not lower plaque-pH below 5.7. The acid exposure of the teeth may not exceed 40 µmol H+ min. The validity of this test is generally recognized in the dental profession and is cited by reference in the US Code of Federal Regulations and in the EU Regulation on Nutrition and Health Claims.

  • Confectionery products
    • Chewing gums
    • Hard candies
    • Soft candies
    • Gummies & Jellies
    • Chocolates
  • Beverages
  • Table-top / spoon-for-spoon sweeteners
  • Food supplements and OTC medicine
  • Ingredients
    • Polyols (e.g. isomalt, maltitol)
    • Intense sweeteners (e.g. stevia)
    • Non-cariogenic sugars (e.g. isomaltulose)
    • Other food ingredients (e.g. nutriose, gum acacia)

ISMproducts

ORAL CARE PRODUCTS

Oral care products which promote oral health in a relevant and demonstrable way may also carry the Toothfriendly label. Examples of such products include toothpaste or children's toothbrushes.

See here the Criteria for Oral Health Products. 

 

Product samples non food Toothfriendly

Sidebar Certification

CERTIFICATION MARK

 

The Toothfriendly label is registered as a certification mark (Nr. 1598557) in the European Union, Great Britain and Turkey. It indicates that the goods and services bearing this label comply with a given standard set out in the Regulations of Use, thus lead to higher credibility and trust among consumers.

The Toothfriendly label is registered as a certification mark ("Garantiemarke") also in Switzerland. In other countries, the Toothfriendly label is registered as trademark and may be used as a quality seal.

HEALTH CLAIMS

The EU Regulation on Nutrition and Health Claims made on foods was adopted in December 2006. For the first time, the EU Member States have harmonised rules for the use of food-related health claims.

According to the Health Claim Regulation, all health claims that are not specifically permitted or are still under evaluation, must disappear from the food labels by December 2012. However, products bearing trademarks (such as "Toothfriendly") or brand names exisiting before 1 January 2005 may continue being marketed until 19 January 2022 after which the provisions of the new Regulation apply.

Starting from 20 January 2022, all products that carry the Toothfriendly label sold in the EU should be accompanied with an authorized health claim. An example of such a claim is "Consumption of foods containing sorbitol instead of sugar contributes to the maintenance of tooth mineralization." The authorized claim should be made next to the Toothfriendly label, ideally in the same field of vision. The Toothfriendly label and authorized health claim may also be placed on different sides of the package if they are linked together with an asterisk (*). However, the consumer shall be able to easily and readily link them together.