28.1.-31.1.2024 ISM International Confectionery fair (Cologne, Germany)
WE MAKE HEALTHY CHOICES EASY CHOICES.
Only products that are demonstrably safe for teeth may carry the Toothfriendly label. Foods, medicinal products and food ingredients can be considered safe for teeth if they are neither cariogenic nor erosive. These “Toothfriendly" properties are determined in a standardized in vivo plaque-pH telemetry test conducted by independent University Dental Institutes. Toothfriendly products may not lower plaque-pH below 5.7. The acid exposure of the teeth may not exceed 40 µmol H+ min. The validity of this test is generally recognized in the dental profession and is cited by reference in the US Code of Federal Regulations and in the EU Regulation on Nutrition and Health Claims.
Oral care products which promote oral health in a relevant and demonstrable way may also carry the Toothfriendly label. Examples of such products include toothpaste or children's toothbrushes.
See here the Criteria for Oral Health Products.
The Toothfriendly label may only be used on products which fulfil the certification criteria. In the case of food products, pH-telemetry testing is the only reliable method to measure the non-cariogenic and non-erosive quality of a product. If you are interested to know whether your product qualifies for the Toothfriendly label, kindly submit us the full recipe (100% ingredient breakdown) for our pre-screening.
In case of non-food products, kindly submit us the specifications of your product and all relevant scientific data supporting the safety and efficacy of your product. Our Scientific Advisory Board will evaluate the data typically within 3-4 weeks.
Only companies which have the explicit permission of Toothfriendly International or one of its national associations may use the Toothfriendly trademark. The user will pay an annual fee for the trademark use.
The Toothfriendly label is a seal of approval and a guarantee of Toothfriendly quality. By using the label prominently in your communication, you not only you respect the label’s heritage and add to its strengths, but also maximise the benefits for your own brand.
The “Toothfriendly" properties of foods and food ingredients are determined in standardized in vivo pH-telemetry tests conducted by accredited University test facilities. The testing is being conducted using special dental retainers equipped with electrodes to measure the acidity level of saliva. Changes in acid levels are monitored during and up to 30 minutes after consumption of the respective product.
In total, only two University institutes worldwide are equipped to perform such tests: the University Witten/Herdecke in Germany and the University of Zurich in Switzerland.
We all know that consumers are increasingly seeking products with health credentials. One of the most effective ways to show consumers that your products promote oral health is to signpost them with the Toothfriendly label. Here are few tips how you can make the most of it:
Be visible. Display the Toothfriendly trademark prominently on the front label of your product.
Be consistent. Use the Toothfriendly label in all promotional materials, such as
Be precise. Explain who is behind the Toothfriendly label by using one of these example messages:
Be a resource. Use your website or social media platforms to tell your customers, employees and the public about your Toothfriendly certification. Here are some examples:
Be honest. Do not use exaggerated claims („anti-caries“) in connection with the Toothfriendly label.