New Product Launches at ISM Reflect an Uptick in Commitment to Toothfriendly Certification.
28 
January, 2015
At this year’s ISM confectionery fair, Toothfriendly International will be presenting eight new Toothfriendly-certified products.
In Switzerland, Chocolat Frey launched a new Toothfriendly-labelled chewing gum flavour based on the nation’s favourite Ice Tea brand. The idea for the quirky chewing gum concept came from Migipedia, the digital consumer platform of the Swiss retailer Migros.
Halter Bonbons introduced a new range of functional candies featuring exotic ingredients: aloe vera, goji and green tea. The flavours are sugar-free and contain added vitamins, ginseng and collagen.
F.Hunziker launched new Toothfriendly Frambini gummy candies targeted for children. The raspberry-flavoured candies contain added vitamin C.
Ricola is introducing a new «Glacier Mint» flavour to its famous herbal lozenge range. The Toothfriendly mints provide soothing relief to sore throats.
Not only confectionery manufacturers, but also the makers of OTC medicine and baby nutrition make a commitment to Toothfriendly quality.
HiPP is expanding itsrange of baby teas with various Toothfriendly flavours. The granulate tea comes in handy single portion size sticks.
Siemens & Co is presenting Emsillen, a Toothfriendly lozenge for children.
In Turkey, market leader Mondelez is coming up with new flavour variations to its number one mastic gum brand Falim, while Kervan announced the launch of a whole new Toothfriendly-certified gum brand, Bebeto.
«The market for Toothfriendly confectionery is particularly strong in Turkey, with most of the nation’s sugar-free gum manufacturers committed to Toothfriendly certification», commented Selda Alemdar, the Country Manager of Toothfriendly Turkey.
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Toothfriendly International is a non-profit association working for better oral health. For more information, to discuss Toothfriendly certification or to set up an interview with Toothfriendly International, please contact us.