UK-based confectionery manufacturer Bazooka Candy Brands has launched a sugar-free chewing gum that kids can enjoy as an “everyday treat”, under the brand name Bazooka.
Offering parents a Toothfriendly reassurance, the product is a step towards the company’s aim to show that kids confectionery doesn’t have to be a high-sugar parents’ nightmare.
Amid the focus on sugar reduction, taste – a key part of the brand’s DNA – hasn’t been forgotten. Bazooka says getting the taste right with fruity concoctions such as Raspberry and Tutti Frutti was top priority.
Toothfriendly-labelled Bazooka gum was first launched in the Middle East market but further introduction is planned in Europe in 2020.
Bazooka’s plans are in line with changing consumer patters and new policies to persuade people eat less sugar. For example, the UK government has a target of reducing sugar by 20% in children’s foods by 2020.
