In an attempt to capitalize the soaring tooth-whitening market, major Turkish chewing gum manufacturer Ülker is introducing Oneo White this winter. The product has been approved by Toothfriendly International.
To back up its product launch, Ülker is running a massive outdoor and TV campaign with the key message: Oneo White is Toothfriendly. The TV spot can be watched here.
"The market for Toothfriendly-certified chewing gum is particularly strong in Turkey, with the nation's most sugar-free gum manufacturers committed to the Toothfriendly scheme", committed Selda Alemdar, Country Manager of Toothfriendly Turkey.
