Toothfriendly International presented the range of Toothfriendly-accredited products at the Sino-Dental 2018 trade show held in Beijing, China 9.-12. June 2018.
The Sino-Dental trade fair attracts annually over 100'000 dental professionals to the capital city of China. Toothfriendly International used the trade fair as an optimal location to kick off the promotion of Toothfriendly labelling scheme in China.
"We are here with one key mission: to increase the awareness of caries prevention among the Chinese consumers" said Dr. Albert Bär, the Executive Director of Toothfriendly International. "With the introduction of the Toothfriendly label in China, we want to make healthy choices easy choices also for the Chinese consumers."
In Europe, manufacturers use the "Toothfriendly" seal for more than thirty years to inform consumers about the proven dental benefits of their products. In China, the first products to carry the label are Orion’s chewing gum, Paul-dent, Putzi and Teez toothpaste, Dentistar pacifier and sugar-free Ricola lozenges.