EXPERIENCE
We cooperate for more than 30 years with the dental profession and the industry internationally.
SCIENCE-BASED APPROACH
We ensure that all our transactions are not in conflict with current scientific knowledge.
HEALTH
We ensure that the Toothfriendly label is used only in relation to products and services which support our mission.
INTEGRITY
We are ethical, honest and reliable in all our relationships.
TRUSTWORTHINESS
We strive to act in a manner that builds trust with everybody.